Yum... this chocolate is so... square!

I give you Ritter Sport chocolate bars, whose slogan is "Quadratisch. Praktisch. Gut." Yes, that's right. "Square. Practical. Good." Ritter's three main selling points. Because other chocolate only wishes it were so square!

And practical!

I actually love their chocolate (my favorite flavor is whole hazelnut, although their special Italian flavors out right now are delicious too) and their web site is attractive. The German section has games and postcards, so it's a little more fun to visit than the English side. And check out this Ritter Sport desktop wallpaper. Whoa! It might be a little dangerous to put it up on your computer.

"Quadratisch. Praktisch. Gut" reminds me a little of the slogan used by Middleswarth Potato Chips in Pennsylvania. Here's another example of taking a basic characteristic of the product (or, in this case, the name of the product) and turning it into a "feature." On the Middleswarth bag is printed, "There's an 'A' in our name... and 'A' quality in our product that will put 'A' smile on your face with every bite."

There's an 'A' in their name! They must be good! Or, as Marty always used to say, "Hey, there's an 'S' in their name, too! Does that mean the chips taste like shit?"

(Actually, the chips were very good!)

Even funnier was the slogan they used to print on the backs of their potato chip bags when we lived in Pennsylvania in the early 90s: "Finally... the perfect potato chip -- in the ideal package."

Just what we've all been waiting for! Potato chips -- in BAGS!

Hey, there are two 'A's in my name!